Motivating people towards professional behavior is not an easy task. People (unconsciously) prefer to behave in a certain way and sometimes seem to be completely stuck in their current routine.
If you want to encourage people to develop further, you must first have a good profile that shows the way to professional behavior. In addition, you will get precise and objective information about people.
If you have no reliable information about people such as their talents, drives, cognitive abilities and skill level it is difficult to strike the right note with them and lead them to an appropriate development plan.
The HR Cycle is more effective and easier with TMA Method.